Researching complex systems. Designing better decisions.

Senior UX Researcher & Experience Strategist helping teams build AI-enabled, research-driven products through systems thinking, behavioral insights, and service design.

Currently working as UX Researcher and Service Designer @ Publicis Sapient

Design Researcher | Strategist | Service Designer

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Projects

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ZEE 5 UX Research: User Behavior Patterns for OTT

Research tasks broadly around acquisition, discovery, engagement and loyalty in the OTT space. Foundational and evaluative research to understand users of OTT

Under NDA

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Naukri.com: Elevating the experience of job seeking

Behavioural research on job-seeking to address the challenges on the platform. Designing strategies and experiences to restore the intent and empower users

User Experience Research | Research Design | Information Architecture | User flow | Behavioural Research

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ZAAHIR: Connecting through stories (New Service Design)

A service designed to facilitate deep, meaningful and enriched interactions within a community by sharing experiences, anecdotes in a safe space

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Pastries - $4

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Hi-umph: Interactive companion to stay motivated

A 24-hr Design challenge with ValueLabs with 600 students in 100+ teams. Hi-ump is a conceptual project to breakout through the procrastination and support with motivation

Conceptualisation | Information Architecture | User flow | User Research | UX Design

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Cohesity: Design for SaaS product interoperability

Interoperability of product verticals (Work in Progress)

Project under Non-Disclosure Agreement (NDA). A project on Data management and security B2B SaaS Products

Under NDA

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Loneliness among Elderlies in urban India

Designing research methodologies and tools to capture the issue of loneliness in old age, understanding the socio-cultural aspects and directing with possible opportunities to combat it

Research Design | Research Tool & Methodologies | Behavioural Research | Research Tool Design | Opportunity map

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Fresh Juice - $2

KomalTexfab: Management and leadership case-study

An organizational management audit and research to address the leadership and managerial concerns. Outlining a strategic blueprint to overcome the issues

Organizational research | Organization's health index | Management and leadership Audit | Strategic roadmap | Theory of change

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Butter Croissant - $2.5

Coffee/Tea - $1

Fresh Juice - $2

Research@Zee: B2B strategies beyond OTT

Competitive Analysis | Benchmarking | Heuristics Evaluation | Secondary Research | Foundational Research

Under NDA

Research to enable decision making beyond the OTT, deep-dive into B2B domains of content syndication and content aggregator verticals

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Under NDA

Mobility: Vehicle or people on move?

Through the lens of systemic thinking capturing width and depth of urban mobility. Identifying challenges and evolving needs and present a systemic solution set

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Explorations

Lollypop Designathon | RunAdam

Sponsorship strategy and flow for Athletes

Empathy Map | User flow | Information Architecture | UX Design

Badohi carpet rebranding

Reviving the elite rug

Brand study | Strategy design | Rebranding | Brand Archetype

Inhibition towards organ donation

Mini research project

Research Methodology | Tool design | Focus group workshop | Generative research

Mental health Data viz

Mental health & substance abuse in countries

Data Vizualisation | Data handling | Bars and graphs | Data storytelling